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Doing FinOps yourself

As an SME, you probably jumped into the cloud full of enthusiasm. Azure offers flexibility, scalability, and speed. You can grow without heavy upfront investment, experiment without risk, and modernize your IT while the business keeps running. But after that initial period, almost every organization hits the same moment: why is this cloud bill climbing so fast? You’re not alone. At 90% of organizations, cloud costs rise year over year, while 30-40% of the budget evaporates through waste. In this blog, Henk van der Valk, co-founder of OptimaSure, shows you where to start with FinOps as an SME navigating the cloud jungle.

Henk van der Valk

Co-founder - Optimalisatie Expert
Henk van der Valk - Co-founder - Optimalisatie Expert
Zelf doen met FinOps in de cloudjungle - Azure cloudkosten optimalisatie

FinOps isn’t a tool, it’s a way of working

FinOps isn’t a project or a cost-cutting trick. It’s a way of working where IT, Finance, and Operations collaborate to keep cloud spending under control.

For you as an SME, that mostly means: knowing exactly where every euro is going, eliminating waste immediately, preventing costs from quietly creeping up, and making technology contribute to growth instead of just adding to the bill.

The cloud doesn’t have to be a cost item. It can be a growth accelerator. But only if you’re willing to actually turn the dials.

Why SMEs struggle with cloud costs

SMEs tend to hit the same wall: your environment is big enough to get expensive, but too small for a dedicated FinOps team. Too little specialist knowledge in-house. Unpredictable invoices due to dynamic usage. Tools that give you data but no way to act on it.

Sound familiar? The good news: you don’t have to wait until your organization is “big enough.” FinOps works for SMEs too. If anything, especially for SMEs.

Step 1: Start with a complete cost overview

Good FinOps starts with insight. Not just into total costs, but into the why behind them.

Look at: resources nobody is using, oversized VMs (the classic culprit), storage tiers that are more expensive than they need to be, duplicate backups and licenses, and workloads that could be asleep at night.

For SMEs, this step alone typically delivers 20-30% in savings. Just by tidying up. Start with your top 10 cost drivers, that’s 80% of your win right there.

Step 2: Tagging as the foundation

FinOps without tagging is like bookkeeping without a ledger. Make sure resources are tagged for cost center, owner, environment (production, test, development), and project. Without tagging, you never really know who’s responsible for what. And without responsibility, there’s no way to steer.

Step 3: Right-sizing makes the difference

We see the same thing at nearly every SME: VMs with 8 cores running at 10% CPU. Right-sizing means giving workloads what they actually need. No more.

Azure makes this easy. Monitor CPU, memory, and I/O, the numbers don’t lie. Downgrade those oversized VMs, replace unnecessary managed disks, use premium storage only where it’s actually needed. You save immediately, with no risk.

Step 4: Use Azure’s built-in discounts smartly

Many SMEs rent Azure capacity the way they’d rent office space: expensive, flexible, and with no long-term benefit.

But Azure offers substantial discounts: Reserved Instances (up to 70% cheaper), auto-scaling based on demand, and scheduling for non-production environments.

These are no-brainers that deliver structural savings immediately. You don’t have to reinvent the wheel.

Step 5: Build a FinOps rhythm

FinOps isn’t a project, it’s a rhythm. Monthly cost reviews, alerts on spikes, dashboards people actually understand, and IT and Finance working together. That last part is crucial — FinOps only works when teams collaborate to make better cloud decisions.

Can you really do this yourself?

You can genuinely do a lot yourself. But in practice, SME teams often get stuck on technical Azure architecture, licensing optimization, or simply a lack of time.

That’s why many organizations choose a hybrid model: steering it themselves, backed by experts. An Azure Cost Scan gets you organized fast. After that, you can carry on yourself with a clear roadmap. Insight within 30 days, structural savings within 31.

Start today, not tomorrow

FinOps sounds complex, but the first steps are surprisingly simple. Start small, start practical, but above all: start. Every day you wait costs money.

We’re happy to think along with your situation, no strings attached. That’s who we are: Azure specialists with a soft spot for SMEs, with one mission: maximum control over cloud costs, without the complexity.

Start with an Azure Cost Scan

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